This article will appear in the December edition of
Saathee Magazine

 

The Federal Trade Commission has revised Endorsement Guidelines to include bloggers who receive compensation for endorsing a product, so that they will have to disclose in their writing, that they have either received cash or in-kind payment. The FTC states that, " bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

 

Personally, I've got no p...


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