If Social Media in lieu of advertising during the Super Bowl is good enough for one of the biggest beverage companies in the world, do you think it might be good enough to deserve a few dollars from your advertising budget?

 

Pepsi made an unprecedented decision and pulled the plug on advertising during the Super Bowl. Instead, they are investing some of the money they saved ($20 million), in a Social Media campaign. This was the first time in more than 20 years that Pepsi ...


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