Utilizing Social Media for business has already proven to increase brand awareness, generate revenue, and drive traffic to a main website. We’ve known for a long time that the various aspects of Social Media are essential to operating business in today’s fast changing world of advanced technology. Since tools like Facebook, LinkedIn, and Twitter are going to be around for a long time to come, understanding how to operate them is an important practice for any company.

    
    If Social Media in lieu of advertising during the Super Bowl is good enough for one of the biggest beverage companies in the world, do you think it might be good enough to deserve a few dollars from your advertising budget?

Pepsi made an unprecedented decision and pulled the plug on advertising during the Super Bowl. Instead, they are investing some of the money they saved ($20 million), in a Social Media campaign. This was the first time in more than 20 years that Pepsi ...

I've heard older business owners look at Twitter and Facebook as something their kids and grandkids are "playing at" with their friends. Apparently, they're not alone. More than 80% of internet users in the United States are still not on Twitter. However, many of the older folks must be on Facebook, because one in four page views in the U.S. goes to Facebook. Those are huge numbers when you consider how many other sites are vying for our attention: news organizations, blogs, eBay, Yo...

This article appeared in the June issue of Saathee Magazine

Last month's edition of Saathee featured a terrific article introducing you to Twitter, by Gail Martin of DreamSpinner Communications.   She explained the 140 character system conveying ideas called, "Tweets" and gave some great advice on using Twitter to increase your business's visibility. 

Twitter can be a valuable tool to generate traffic to your business's website and raise the number of hits you receive on a regular ba...

Today's social media world has nurtured a landscape in which a level of camaraderie develops online that normally wouldn't be felt in person. Often, a person's identity and information is available because of their business and their desire to gain new clientele. But, when is too much information – too much? When you're writing about being in the airport on Twitter, the world suddenly knows you're not at home. If any of the "pals" you've made along the way know you're single, live alone, an...