Paying it Forward with Social Media

I’ve been so busy talking about what Social Media can do for your business that I’ve bypassed an opportunity to talk about something even more important than money. Fortunately, the story of Elizabeth Fallon reminded me that when it comes to Social Media, giving to others, giving to our communities and just plain GIVING are easier than ever. All it takes is the click of a mouse or the tap of a mobile phone, and suddenly, you’re paying it forward.

E...

Paying it Forward with Social Media

I’ve been so busy talking about what Social Media can do for your business that I’ve bypassed an opportunity to talk about something even more important than money. Fortunately, the story of Elizabeth Fallon reminded me that when it comes to Social Media, giving to others, giving to our communities and just plain GIVING are easier than ever. All it takes is the click of a mouse or the tap of a mobile phone, and suddenly, you’re paying it forward.

E...

        In addition to the positive impact Social Media has had on business, Social Media can actually help keep you fit and healthy.

        The Center for Disease Control and Prevention estimates that one-third of American adults are overweight and another one-third are obese. Think about that: two-thirds of the adults in America are unhealthy due to the fact that their weight exceeds a healthy limit. When an affliction reaches these types of numbers, it’s called an epidemic. We’re ea...

  Utilizing Social Media for business has already proven to increase brand awareness, generate revenue, and drive traffic to a main website. We’ve known for a long time that the various aspects of Social Media are essential to operating business in today’s fast changing world of advanced technology. Since tools like Facebook, LinkedIn, and Twitter are going to be around for a long time to come, understanding how to operate them is an important practice for any company.

    
    If Social Media in lieu of advertising during the Super Bowl is good enough for one of the biggest beverage companies in the world, do you think it might be good enough to deserve a few dollars from your advertising budget?

Pepsi made an unprecedented decision and pulled the plug on advertising during the Super Bowl. Instead, they are investing some of the money they saved ($20 million), in a Social Media campaign. This was the first time in more than 20 years that Pepsi ...

I've heard older business owners look at Twitter and Facebook as something their kids and grandkids are "playing at" with their friends. Apparently, they're not alone. More than 80% of internet users in the United States are still not on Twitter. However, many of the older folks must be on Facebook, because one in four page views in the U.S. goes to Facebook. Those are huge numbers when you consider how many other sites are vying for our attention: news organizations, blogs, eBay, Yo...

Our nation needs its mouth washed out with soap, and certain individuals should be made to stand in the corner. Insolent, childish behavior has put us in the spotlight showcasing our lack of civility toward one another.

Recently, the worst breach of civil conduct came from James Wilson, the Senator from South Carolina. By shouting the words, "You lie!" at our President during his address, Senator Wilso...

Some of the most popular methods of internet advertising to develop in recent years are the many aspects of social media. Networking sites like MySpace and Facebook are more than just places for family and friends to connect, they've become places for businesses to hock their wares and for corporations to push their brands. Blogger, Wordpress, and Squidoo are just a few spots where you can create free web pages and blog about your life or what you're selling.

Yet, social media is not rea...

This article appeared in the June issue of Saathee Magazine

Last month's edition of Saathee featured a terrific article introducing you to Twitter, by Gail Martin of DreamSpinner Communications.   She explained the 140 character system conveying ideas called, "Tweets" and gave some great advice on using Twitter to increase your business's visibility. 

Twitter can be a valuable tool to generate traffic to your business's website and raise the number of hits you receive on a regular ba...

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Internet Killed the Newspaper Star

As a writer and journalist, one might think that when the day came, that the newspaper died, I would personally, take it very painfully. As an idealistic kid, I used to think I'd grow up to be a double or triple-column, half-page writer in some major newspaper…naturally, I'd also be writing the great American Novel, Oscar winning screenplays, and directing all of my own films. 

Twenty years ago, we didn't see it coming. The fact that t...

Today's social media world has nurtured a landscape in which a level of camaraderie develops online that normally wouldn't be felt in person. Often, a person's identity and information is available because of their business and their desire to gain new clientele. But, when is too much information – too much? When you're writing about being in the airport on Twitter, the world suddenly knows you're not at home. If any of the "pals" you've made along the way know you're single, live alone, an...