News and Views 

I'm a writer. I've got things to say...imagine that.

From tips and tricks to help you become a better communicator, a little bragging on some projects we're proud of, to observations and opinions on writing, marketing, business, social media, and education - this is where the conversation is.

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Can Social Media Help You Lose Weight?

July 18, 2010

        In addition to the positive impact Social Media has had on business, Social Media can actually help keep you fit and healthy.

        The Center for Disease Control and Prevention estimates that one-third of American adults are overweight and another one-third are obese. Think about that: two-thirds of the adults in America are unhealthy due to the fact that their weight exceeds a healthy limit. When an affliction reaches these types of numbers, it’s called an epidemic. We’re eating too much, sitting around a computer too much, and living overall sedentary lifestyles.

        Taking the first step in changing lifestyles such as these is difficult when where to begin is unclear. Social Media offers not only a jumping off point but an entire universe of communities to join for maintenance of a healthy way to live. There are literally hundreds of places on Facebook alone that can serve as a starting point. My Twitter stream usually has at least four tweets every fifteen minutes devoted to health and fitness. Take a look at a small sampling of Social Media’s road to health:
 

  • Facebook has pages that are devoted to exchanging ideas, offering tips, demonstrating yoga and weight lifting techniques, and providing moral support. When the temptations of special events and holidays come around, there are forums and walls that give immediate comfort and encouragement; someone is always on Facebook which means you’re never alone. Plus, the benefit of Facebook is that many pages offer links to websites with even more information for diet and exercise.

  • Youtube is a great place to find and view amateur recorded and professionally produced videos of individuals sharing their entire transformation experience. They'll show you their before, during and after physique as they record and broadcast their diets and workout regimes.

  • iPhones, Blackberrys, and other smart phones have programs that can be downloaded to help you keep track of your caloric, fat, and carbohydrate intake throughout the day. You can also find applications (or simply look up) the nutritional value of various foods while you’re dining out if the place that is serving you does not have it available. Staying on track of your diet and reaching daily targets when eating out has never been easier.

  • The professional site LinkedIn, has groups that you can join devoted to exercise and working out. In these discussions, members will often include links to websites that have been helpful in their experiences. Some provide information such as the benefits of low or high impact aerobics, where to order equipment that has received the best reviews, how to heal various sports related injuries, motivational tips, and more.

Starting a program of health and fitness is easier to do with the support of family and friends. But for those times when immediate help isn’t available or when privacy about a weight program is more important than discussing it with family members is, there are plenty of Social Media communities that can make a huge difference in the success of stepping out of the statistic that two-thirds of Americans sit in.

 

 

 

Excerpt #4 from my novel, "My Brother's Keeper"

June 23, 2010

 

CHAPTER THREE

 

Adjusting to life in a foreign country was getting easier for all of them as they stayed busy with renovating the beach house they'd found in Luna Beach, Florida.  They had moved from hotels, to a condo, then to makeshift quarters in the living room as they remodeled their brand new house.  Massimo really liked the way his new bedroom turned out.  The house was too new and modern to try and recreate his former bedroom in Italy.  Instead, it was completely different, a fresh...


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Broaden Your Reach by Looking to the Periphery of Your Business

May 25, 2010

  Utilizing Social Media for business has already proven to increase brand awareness, generate revenue, and drive traffic to a main website. We’ve known for a long time that the various aspects of Social Media are essential to operating business in today’s fast changing world of advanced technology. Since tools like Facebook, LinkedIn, and Twitter are going to be around for a long time to come, understanding how to operate them is an important practice for any company.


 Keep in mind that ...
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Excerpt #3 from my novel: "My Brother's Keeper"

May 18, 2010


 Massimo hid in the attic for over a month while everyone except the immediate family believed he was dead.  He lived there during his wake and his funeral, then for a couple of weeks of mourning while his mother prepared for their trip to America.  When Uncle Salvatore's body was found; the trip was delayed.  The family had another wake and funeral that Massimo had to watch from the attic.  He mourned the old man and wished they could walk among the vines together. 

Massimo tried to make t...


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Excerpt #2 from my novel, "My Brother's Keeper"

May 10, 2010
                                            

 (continued from previous post)

Massimo knew his mother would be crazy with worry about him. It had been dark for hours.  He was too afraid to come out from the hillside cave where he had run to hide.  Massimo didn't know if Vincenzo, or his man Paolo, would come back and kill him for what he'd witnessed.  Massimo was terrified, and he was sick with grief over seeing the horrific murder of Salvatore.  Who should he tell?  He checked his cell phon...


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An Exerpt from My Novel: "My Brother's Keeper"

April 12, 2010

                    CHAPTER ONE                        

           The air was warm and unseasonably dry on Massimo's fourteenth birthday.  He crouched and hid among the grape vines of his family’s vineyard.  The sun beat down oppressively; rain was not coming anytime soon.  Fortunately, it was close to harvest time.  What rain had come did its job and nurtured the crop.  He looked on the vines with pride.  They were heavy, pregnant with plump, purple grapes that would produce so...


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When Good Leadership is Tainted

March 26, 2010



 

Nearly every major corporation in America is going through, or has been through some sort of shift within its structure. We saw internet providers and technology advance into the twenty-first century well before the twentieth was over. Then, the bubble burst and many folks lost jobs and investment funds. Next, the lending business exploded after an artificially induced high-speed rate of growth that was touted as mirroring the “excessive ‘80s”, but it wasn’t real. The funds weren...


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Branding With an Impact

March 3, 2010
    If you've started utilizing Social Media for your business and you're seeing results, congratulations! You're one of the many people who have figured out a way to engage an audience, reach out and be a part of the community, and penetrate the market with your Brand.

"With my what?"

    If you asked that particular question, you might be missing an opportunity to increase awareness about your business even more so than with your current Social Media tactics. Or, if you're not using Soci...


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If Pepsi Does it, Why Shouldn't You?

February 23, 2010

    
    If Social Media in lieu of advertising during the Super Bowl is good enough for one of the biggest beverage companies in the world, do you think it might be good enough to deserve a few dollars from your advertising budget?

 

Pepsi made an unprecedented decision and pulled the plug on advertising during the Super Bowl. Instead, they are investing some of the money they saved ($20 million), in a Social Media campaign. This was the first time in more than 20 years that Pepsi ...


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Regular Joes in America

January 6, 2010

 

I keep hearing about print and online magazines that say they're for "real" people, yet they're still touting wares such as shoes priced from $200 to $500, they're still talking about 401k's and mutual funds, they're flaunting travel to exotic places, or they have articles about women who can pay hundreds of dollars for multiple visits to get Botox injections and chemical peels. These magazines are still not talking to REAL people.

 

The real people I know shuffle money betwe...


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About Me


Wendy Wells I am a professional wordsmith and a Marketing and Brand generations strategist with experience composing Public Relations and Marketing creative copy including: web sites, blogs, print, press releases, catalog copy, and email marketing campaigns. Read my blogs regularly and you'll find I'm passionate about writing - always have been. Since I first heard the story of "Peter Pan and Wendy," I became a lover of stories. As soon as I could hold a book and understand the alphabet, I grew to be an avid reader. Once I was able to hold a pencil and put sentences together, I knew I was a writer.